Asda is leading a lobby to rename Sun Cream as a health product rather than a luxury item.
According to the supermarket chain, part of the reason people don’t use enough Sun Cream is because it’s still labelled a ‘luxury’.  An Asda spokesperson said: “Sixty per cent of people in the UK state that they find sun protection products overpriced … We want to raise awareness of the importance of sun protection and champion low cost, high quality sunscreen this summer.”  UK tax law means that a 20 per cent VAT amount is added to all luxury items which makes essentials like sun cream that bit more pricey.

Skin cancer is largely preventable but by the end of this summer around 1,250 people will die in the UK from the disease and there are approximately 100,000 cases of it ever year in this country.